Cradle to Cradle Congress Venlo


As the first region in the world, Venlo has embraced the principles of Cradle to Cradle. Cradle to Cradle (C2C) is a sustainability concept, based on the re-use of materials. The goal is to make products completely suitable for upcycling and for waste to serve as usable materials.

The most important example (and stimulant) of that is the municipal office of Venlo. The municipality of Venlo decided to build this office in line with C2C starting points. The office combines a comfortable and healthy work environment with sustainable innovations. The C2C ambition translates into the dream to create a building that serves as a bank of materials that generates energy, purifies water and improves air quality. In short: a building that adds value. A tangible example of a sustainable world becoming reality.

The municipality of Venlo organises a Cradle to Cradle year from October 2016 to October 2017. The kick-off for this Cradle to Cradle year took place on 14 October 2016, with the opening of the municipal office of Venlo. During the entire C2C year, various activities and events will be held. The highlight of the year is a conference spanning three days.

21 March 2017 : Network Dinner 
22 March 2017 : In Practice Congress
23 March 2017 : Experience Tour

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Featured programme

To give you a global overview, we present you some highlights from the In Practice programme. You will find more information about the programme here. 

  • TimeTitleSpeaker / PartnerLocation
  • 08:30 - 09:30Reception and registration Lobby 20170322lobby
  • 09:35 - 09:50Welcome by municipality VenloAntoin  ScholtenPlenary room 20170322large-hall

    Municipality of Venlo gives a substantive welcome to the guests.

    Welcome by municipality Venlo door Antoin Scholten

  • 09:50 - 10:30Keynote André KuipersAndré  KuipersPlenary room 20170322large-hall

    As the keynote speaker for the In Practice Congress Kuipers tells a passionate story about his space travel and his new outlook on the future of the Earth. In 2011 he left our planet for 193 days, the longest ever European spaceflight. He returned full of fresh insights about the fragility of our planet. During the In Practice Congress he will inspire participants about the sensitivity of the earth, about the air and light pollution above large cities and more.

    Keynote André Kuipers door André Kuipers

  • 10:30 - 10:50Keynote Michael BraungartMichael  BraungartPlenary room 20170322large-hall

    Michael Braungart has been added to the speaker programme of the In Practice Congress on March 22! For decades, he pioneered the Cradle to Cradle design concept. Braungart is CEO of EPEA, Environmental Protection and Encouragement Agency in Hamburg, Germany, which was founded in 1987; co-founder of MBDC, McDonough Braungart Design Chemistry in Charlottesville, Virginia (USA) and founder of the Hamburger Environmental Institute (HUI). 

    From downcycling to upcycling

    Braungart is known as one of the founder of Cradle to Cradle. He wrote the book Cradle to Cradle: Remaking The Way We Make Things with William McDonough. He sees waste as food. Terms of Use must be recycled fully in his view, not downcycled as is often the case, but upcycled.

    Keynote Michael Braungart door Michael Braungart

  • 13:15 - 14:00Workshop Round 1 Multiple speakersWorkshop spaces, large hall and lobby 20170322workshop-spaces-large-hall-lobby

    The C2C story of companies in Venlo  

                                                   Workshop space 

    Circular buying in practice                                                 Workshop space
    How to design a cradle to cradle building                                                 Workshop space
    Built Positive  Workshop space
    Guided tour of City Hall Venlo

    Important note: Participating in this workshop means that you can not participate in other workshops. The guided tour consist round 1 and 2 of the workshops and you will be back when round 2 ends. You will be on time for the plenairy programme after the workshops. 

            City Hall

    Workshop Round 1

  • 16:45 - 18:00Networking drink Lobby 20170322lobby

Speakers at Cradle to Cradle Congress Venlo

Our speakers will be present during the event and will provide you with great insights during their presentations and workshops.

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You will gain exclusive access to the Network Dinner, the In Practice Congress and much more.

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