In Practice Congress

Together with its regional partners, Venlo wants to show that a sustainable world can become reality. This is why Venlo has embraced the Cradle to Cradle (C2C) principle as the first region in the world. By applying these principles, the municipality will make Venlo better, healthier and more sustainable. All this can be achieved with less time, money and energy. The municipality wants to help organisations to start applying the principles of Cradle to Cradle.

Venlo is determined to set the right example during the conference. Organisations will be stimulated to innovate and bind young talent to the region. The municipality of Venlo aims to achieve this by applying the Cradle to Cradle principles: an innovative economic principle. The conference is open to anyone who wishes to learn more about Cradle to Cradle.

Order tickets 


Network Dinner

Starting from 18.00



In Practice Congress

Starting from 08.30



Experience Tour

Starting from 09.30


Featured programme

To give you a global overview, we present you some highlights from the In Practice programme. You will find more information about the programme here. 

  • TimeTitleSpeaker / PartnerLocation
  • 08:30 - 09:30Reception and registration Lobby 20170322lobby
  • 09:35 - 09:50Welcome by municipality VenloAntoin  ScholtenPlenary room 20170322large-hall

    Municipality of Venlo gives a substantive welcome to the guests.

    Welcome by municipality Venlo door Antoin Scholten

  • 09:50 - 10:30Keynote André KuipersAndré  KuipersPlenary room 20170322large-hall

    As the keynote speaker for the In Practice Congress Kuipers tells a passionate story about his space travel and his new outlook on the future of the Earth. In 2011 he left our planet for 193 days, the longest ever European spaceflight. He returned full of fresh insights about the fragility of our planet. During the In Practice Congress he will inspire participants about the sensitivity of the earth, about the air and light pollution above large cities and more.

    Keynote André Kuipers door André Kuipers

  • 10:30 - 10:50Keynote Michael Braungart: Venlo: C2C Capital of EuropeMichael  BraungartPlenary room 20170322large-hall

    Michael Braungart has been added to the speaker programme of the In Practice Congress on March 22! For decades, he pioneered the Cradle to Cradle design concept. Read his biography here.

    More information about his keynote:

    Venlo: C2C Capital of Europe
    Beyond Sustainability and Circular Economy

    Saving energy, being abstemious, making production processes more efficient and less harmful – these current principles of sustainability do not sound particularly attractive to Prof. Dr. Michael Braungart; they lack real innovation, positivity and effectiveness. Cradle to Cradle is different: products and production processes designed through its principles are healthy and even beneficial to both humans and environment. Just as in nature, products function in material flows so that there are only useful resources, or better: nutrients. Buildings are able to function as healthy material banks: imagine a building like a tree. A building that cleans water and the air, makes oxygen, generates soil and nutrients. Many positive beneficial characteristics of trees can be translated into the design of buildings, increasing the quality of life for humans and our environment.

    Keynote Michael Braungart: Venlo: C2C Capital of Europe door Michael Braungart

  • 13:15 - 14:00Workshop Round 1 Multiple speakersWorkshop spaces, large hall and lobby 20170322workshop-spaces-large-hall-lobby

    How to develop world’s first C2C certifiable interior door?


                                                   Grime Zaal

    Venlo Regionomics


    Koperen Kees Zaal

    How to design a cradle to cradle building


    Frans Boermans Zaal 

    Built Positive  Piet Kingma Zaal
    Cradle to Cradle in the supply chain Ballerina Zaal
    Guided tour of City Hall Venlo

    Important note: Participating in this workshop means that you can not participate in other workshops. The guided tour consist round 1 and 2 of the workshops and you will be back when round 2 ends. You will be on time for the plenairy programme after the workshops. 

            City Hall

    Workshop Round 1

  • 16:45 - 18:00Networking drink Lobby 20170322lobby

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